The calculations below are based on an analysis of the real sector of the car market. The IDA team analyzed almost 3 million records of the aggregator Automoto.ua about car sales announcements from all (about 100) Ukrainian auto sites.
Given that prices in advertisements are directly dependent on the principle of market equilibrium (i.e. when the sellerʼs request must meet the buyerʼs expectations so that the goods are sold within a reasonable time), as well as the fact that these same prices are formed under the influence of a number of external factors, they can be used for market analytics as indicator values that demonstrate or explain the state of affairs at a certain moment, or explain the impact of external factors on the market. Possession of such information allows business analysts to identify trends and forecast the state of the market for the future, plan activities taking into account historical and current information for future periods.
Online market for used cars: record low number of ads
Over the past 12 months, 2.7 million offers for the sale of used cars were posted on Ukrainian online vehicle classifieds. This number includes only newly added ads, excluding duplicates that may appear on multiple bulletin boards.
The highest activity of sellers during the mentioned period was recorded in May 2024, when 248.3 thousand ads were placed. The lowest activity was recorded in December last year — 177.7 thousand ads.
The number of ads has decreased significantly (recall that the calculation includes the main ad sites):from 223.3 thousand in November to 177.7 thousand in December (-20.4%). In a year-on-year comparison, the picture is as follows: in December 2023, online platforms contained 219.7 thousand offers, i.e. they now offer 19.1% less.
Such changes are most likely caused by the growth in the volume of ads on social networks and messengers, and this trend will continue in the future — more details about this in the forecast for 2025 from the Auto Market Research Institute.
The potential financial value of all cars offered (or being offered) for sale in December fell to $1.83 billion, compared to a record $2.29 billion recorded in November.
The maximum and minimum fill of offers in monetary terms correlates with the number of ads indicated above, which is also visible in the diagram. On average, Ukrainians offer $2 billion worth of used cars for sale online every month.
Price structure: the share of more expensive cars continues to grow
Over the year, that is, comparing December 2024 to December 2023, the diagram showing the market saturation with offers of different price groups does not at first glance show very contrasting changes. However, if we examine the data in more detail, as well as compare them with similar sections from previous months, we can conclude that the presence of budget offers is decreasing, while the share of cars priced over $20 thousand is increasing.
The reason is the same as for the previous section: the overflow of mass market offers on social networks, while more expensive cars continue to be offered on classifieds sites.
Average bid price
After a record and sharp jump to $6,500 in November, the average ad price began to decline in December, currently standing at $6,300.
Fewer ads, fewer budget offers — thatʼs the result.
Price changes by segment (fuel/food)
In terms of individual segments, with a breakdown by type of power plant, the lowest average price, which according to the results of December is $2,700 (+$50), is for cars with gas-powered equipment.
The most popular segment on the market is gasoline cars, occupying a middle position between the just described cars with LPG and diesel cars. The current average price of all offers here is $6,200, $300 less than it was a month earlier.
Used diesel cars are now asking an average of $7,500, $200 less than in November last year. All three of the segments just described (which are also the most popular on the secondary market) were fairly stable in terms of average prices until October of this year, and only in November did some fluctuations begin.
The segment of cars with hybrid powertrains (all subtypes such as MHEV/HEV/PHEV), unlike the previous ones, which were relatively stable, has always been characterized by a certain excitement. And so it was this time: plus $500 compared to the previous period, and the total was $12,700.
About the electric vehicle segment: the long-term decline in average prices, which we observed almost all of last year, changed in October for this group to a noticeable increase. In December, the average price in the BEV group stopped at $16,700, $100 less than it was before, and also less ($1,100) than it was in December 2023. It is likely that this year the prices of electric vehicles will change more than once, and it is possible that further, in 2026, motorists will remember these values with some nostalgia.
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