January 2026 was a period of natural cooling. After everyone tried to buy a car in December before the VAT refund, the figure of 864 new electric cars looks modest (-85.2% compared to December). However, the growth of 35.6% compared to last January hints: the trend towards electrification is alive, it just became more expensive.
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Leaders among brands
In this segment, the competition looks like a monologue of the Chinese auto industry with rare European interludes.
- BYD is the absolute and unassailable leader. The brand actually formed half of the entire market for new electric vehicles in a month.
- Zeekr and Volkswagen shared second place. While for VW it is a stable presence thanks to the popular ID series, for Zeekr it is confirmation of the status of the “new premium”, behind which there are queues.
- Xiaomi confidently holds its place in the top five. A smartphone on wheels is no longer a novelty, but a stable choice for Ukrainian buyers.
- At the bottom of the list we see “traditionalists” Audi and Toyota, who are trying to compete with progressive Chinese brands like Avatr and Lixiang.
The model rating shows that Ukrainian buyers are increasingly experimenting with new sub-brands and form factors. Over 80% of the list is occupied by products of BYD Corporation and its divisions.
- BYD Leopard 3 (133 units) is the absolute and unexpected leader of the month. This compact but striking crossover from the Fang Cheng Bao sub-brand has managed to win the favor of those looking for individuality and a fresh technological approach.
- Volkswagen ID. Unyx (88 units) — second place confirms the success of the “emotional design” strategy. This coupe-like crossover (actually a twin of the Cupra Tavascan) “went” much better with Ukrainians than the classic models of the ID line.
- BYD Sea Lion 06 (87 units) — only one unit behind the “German”, demonstrating stable demand for the new line of “sea lions”. Its older brother, Sea Lion 07 (40 units), also confidently holds the list.
- Zeekr 001 (76 units) is an unchanging classic of modern technological premium, which continues to maintain a high level of popularity. It is followed by the new Zeekr 7X (37 units), which is just starting its journey on the market.
- BYD dominance: The rest of the list is a real one-brand benefit. The Song Plus (58), Yuan UP (51) and TAI 3 (26) models cover needs in various classes: from family SUVs to urban crossovers.
- Honda e:NP2 (33 units) — closes the top ten, remaining the choice of those who value proven brands, albeit in their modern Chinese incarnation.
The new electric vehicle market has finally become the territory of “new names.” Old leaders are being forced to give way to ambitious sub-brands that offer more technology for the same money.
General conclusion: The market for new electric vehicles is currently supported by three "whales": BYD, official dealers working on the inertia of December orders, and new products from China that appear faster than we can get used to them.
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