The calculations below are based on an analysis of the real sector of the car market. The IDA team analyzed almost 3 million records of the aggregator Automoto.ua about car sales announcements from all (about 100) Ukrainian auto sites.
Given that prices in advertisements are directly dependent on the principle of market equilibrium (i.e. when the sellerʼs request must meet the buyerʼs expectations so that the goods are sold within a reasonable time), as well as the fact that these same prices are formed under the influence of a number of external factors, they can be used for market analytics as indicator values that demonstrate or explain the state of affairs at a certain moment, or explain the impact of external factors on the market. Possession of such information allows business analysts to identify trends and forecast the state of the market for the future, plan activities taking into account historical and current information for future periods.
Online market for used cars: the number of ads is growing
Over the past 12 months, 2.6 million offers for the sale of used cars were posted on Ukrainian online vehicle classifieds. This number includes only newly added ads, excluding duplicates that may appear on multiple bulletin boards.
The highest seller activity during the mentioned period was recorded in May 2024, when 248.3 thousand ads were placed. The lowest activity was recorded in December last year — 177.7 thousand ads.
The number of newly created ads has increased slightly again (recall that the calculation includes the main ad sites):from 206.5 thousand in January to 222.1 thousand in February (+7.6%). In a year-on-year comparison, the picture is as follows: in February 2024, online platforms contained 237.2 thousand offers, i.e. they now offer 6.4% less.
The potential financial value of all cars offered (or being offered) for sale in February rose to $2.1 billion, which is close to the average.
The maximum and minimum volume of offers in monetary terms is largely correlated with the number of ads indicated above, which is visible in the diagram. On average, Ukrainians offer $2 billion worth of used cars for sale online every month.
Price structure: the share of more expensive cars continues to grow
Over the year, that is, comparing February 2025 to February 2024, the diagram showing the market saturation with offers of different price groups does not at first glance show very contrasting changes. However, if we examine the data in more detail, as well as compare them with similar sections from previous months, we can conclude that the presence of budget offers continues to decrease, while the share of cars priced over $20 thousand is increasing.
The reason is the same as for the previous section: the overflow of mass market offers on social networks, while dealers continue to offer more expensive cars, in addition to their own resources, on classifieds sites.
The average bid price is decreasing
After a record and sharp jump to $6,500 last November, in February this year the average price in the array of ads continued to decrease, currently standing at $5,750.
Price changes by segment (fuel/food)
In terms of individual segments, with a breakdown by type of power plant, the lowest average price, which according to the results of January is $2,700 (+$200), is for cars with gas-powered equipment.
The most popular segment on the market is gasoline cars, occupying a middle position between the just described cars with LPG and diesel cars. The current average price of all offers here is $5,800, again $200 less than it was a month earlier.
Used diesel cars are now asking an average of $7,000, $400 less than in December last year. And this is a record low for this segment in a year.
The segment of cars with hybrid power plants (all subtypes such as MHEV/HEV/PHEV), unlike the previous ones, which were relatively calm, has always been distinguished by price instability. And so it was this time: plus as much as $2,200 compared to the previous period, and the total was $14,200. However, it should be understood that the share of “hybrids” in the secondary market is relatively small (about 1.2%), so prices here fluctuate much more than elsewhere. Despite this, $14,200 is the maximum figure for the observation period of 12 months.
About the electric vehicle segment: the long-term decline in the average price, which we observed almost all of last year, for this group changed in October to a noticeable increase. Then, in December and January, the lamina again took a downward direction, but in February the trend changed to an increase in prices, and as a result we have $16,800 (+$800). Most likely, this is an early market reaction to the information about the cancellation of the “zero customs clearance” for electric vehicles, which will take place on the first day of 2026.
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