In 2025, the secondary car market of Ukraine demonstrated noticeable price fluctuations, which is reflected in the section of ads provided by the aggregator Automoto.ua. Based on the analysis of about three million offers from the main car sales ad sites in Ukraine, the Institute for Car Market Research formed a conditional price index that allows assessing general trends and the influence of individual factors — in particular, the type of fuel.
General price index: stability with episodes of fluctuations
During the year, the average price of cars on the secondary market fluctuated between $5,700 and $6,100. The lowest figure was recorded in February ($5,700), after which the market gradually recovered. In the second half of the year, prices stabilized, with minor fluctuations around the $6,000 mark.
This indicates overall market stability, despite economic challenges, seasonal factors, and changing consumer sentiment. At the same time, individual segments demonstrated more dynamic behavior — especially those related to alternative fuels.
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Distribution by fuel type: hybrids and electrics are the growth leaders
An analysis of the average price by fuel type showed that hybrid cars and electric vehicles showed the greatest growth in 2025.
Hybrids: small market and high demand
The average price of hybrids started at $15,900 in January and has remained high throughout the year. The reasons are limited supply in the market and rising prices for traditional fuels, which have stimulated demand for more economical options. Hybrids have become a compromise between the usual gasoline and electric, which has made them attractive to a wide range of buyers.
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Electric cars: VAT expectations and market jumps
Prices for electric vehicles have also been on the rise, especially since mid-year. The reason was active discussions about introducing VAT on imports, which "heated up" interest in the segment. Buyers rushed to buy cars before a possible price increase, which created additional pressure on prices.
Expertʼs comment
Ostap Novitsky, car market expert, IDA analyst:
"In January 2026, the price index for electric cars is even higher than indicated in the diagram. Many sellers waited for January 1 to put up cars with an additional markup. But the market is oversaturated — in December alone, more than 30 thousand electric cars were imported, which is the norm for 5–6 months. This creates a "reverse pull": when there is too much inventory, the game of lowering begins. In the coming months, we will see where the line will be between "I wonʼt give up" and "I canʼt wait any longer, Iʼm selling." Although, there will probably be a third scenario — the market will get used to the new prices, because you canʼt peel off the VAT anymore. And then the segment will start to gain momentum, especially domestic resales, because import volumes are such that they may be enough until the end of 2026."
Conclusions
2025 has been a year of stabilization for the secondary car market, but with clear signals of transformation. Alternative fuel types — hybrids and electric — are showing growth, indicating a change in consumer priorities. In 2026, new pricing realities are expected to continue to form, especially in the electric vehicle segment, where the market will balance between oversaturation and adaptation to new conditions.
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