Auto Service 2026: The Institute for Automotive Market Research invites you to the main discussion of the year within the framework of AutoTechService
The automotive industry in Ukraine is no longer subject to classic corporate sales funnels or rigid dealer standards. Todayʼs market is a territory of "pragmatic enthusiasm", where software has become more important than hardware, and the speed of adaptation of independent services has outpaced the billion-dollar investments of official importers.
The Institute for Automotive Research (IDA) acts as a moderator and analytical partner of the key forum panel: "Auto Service 2026 — What Does the Market Dictate?".
What will we talk about? The discussion program is built on real cases and the language of numbers, without "marketing noise":
- Tesla paradox: how Ukraine created one of the best infrastructures for servicing a brand that is not officially present in the country.
- Chinese expansion: is the service ready for "gadgets on wheels" and how to solve software support issues without access to the manufacturerʼs servers.
- Demand transformation: why a customer chooses an expert multi-brand instead of an official dealer and where is the "threshold" in the cost of ownership.
- Right to Repair: the development of independent technological platforms as a response to the closed nature of new car ecosystems.
Our speakers: The panel will be moderated by IDA analyst Ostap Novytsky. The discussion will be joined by: electromobility expert Marina Kytina, co-owner of WAH Premium Volodymyr Smirnov, and founder of the ZS Electro chain Oleksandr Taranyk.
When and where?
- Date: May 12, 2026
- Panel starts: 10:00 AM.
- Location: Kyiv, Brovarskyi Avenue, 15, IEC, pavilion No. 3.
We invite service station owners, dealers, importers, and everyone who is building their business in this changing ecosystem.
- For friends and partners of IDA there is a special promo code ABF26
Join the dialogue about the future that has already arrived!
