Experts from the Institute for Automotive Market Research analyzed statistics on motorcycle registrations and identified the most popular brands in three segments: used imports, domestic resales, and new motorcycles.
Motorcycle market dynamics
The motorcycle segment is the most seasonally dependent among vehicles designed for transporting passengers or cargo. The diagram shows how the market becomes more active in the summer, during the high motorcycle season, and how sales volumes decrease in the off-season.
The total volume of officially registered purchases of motorcycles of all types in July amounted to 10.2 thousand, and this is the largest value recorded in the chart below. These volumes are higher than in the previous month (June) by 6.6%, and higher than in July 2024 last year by a noticeable 18.4%.
Among the total number, 59.8% of motorcycles were new (imported from abroad), quantitatively this is 6,088 units.
3,314 motor vehicle purchase and sale agreements were concluded on the domestic market, which accounted for 32.5% of the total.
Another 7.7% of motorcycles were imported used from abroad (782 units).
By individual subsegments, the dynamics of motorcycle sales, where seasonality is very clearly expressed, and year-on-year comparison is of primary importance, looks as follows (MM — compared to the previous month, YY — compared to the same period last year):
- Domestic resales: +0.7% MM, +4.6% YY
- Used imports: −8.2% MM, +59.3% YY
- New imports: +12.6% MM, +23.2% YY
The most popular motorcycles in the domestic market
In the domestic motorcycle market, there are no surprises: the "Japanese" continue to lead. Honda and Yamaha traditionally lead, demonstrating stable demand, especially among those who value reliability and proven classics. Behind them is a dense group of affordable brands: Geon, Lifan, Kovi, Musstang, Spark — the choice of those looking for two-wheeled transport without overpayments, between which the old-timer Suzuki has "squeezed" into this list.
The most popular used motorcycles imported from abroad
In the segment of "customized" — a real biker international. The most imported classic "Japanese" — Honda, Yamaha, Suzuki and Kawasaki remain the four leaders that are chosen by both beginners and experienced riders. But the share of motorcycles "with character" is also growing: Harley-Davidson confidently holds in the middle of the list, and Ducati, Indian, KTM and Triumph — remind that for some a motorcycle is not a means of transport, but a lifestyle. And despite their age, these machines arrive with ambitions for a new life on Ukrainian roads.
The most popular new motorcycles
In the segment of new motorcycles in Ukraine, the leaders are brands that are well known to buyers from the budget and utilitarian segments — Spark, Mustang, Lifan, Geon, Kovi, Forte. They are chosen for their simplicity, maintainability and affordable price. In addition, there is a stable demand for Bajaj and Shineray.
Unlike the ratings of previous months, this time among the dozens of motorcycle brands that were purchased new, there was no place for at least one manufacturer that was not from China or India.
This most likely indicates that motorcycles in Ukraine are mostly purchased as primary means of transportation (when opportunities prevent the purchase of a car), rather than as additional ones, for recreation or entertainment.
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