A convertible is a rather exotic body type for our country. After all, favorable regions for this are those with a warm climate, a high level of safety, and a generally developed automotive culture, where such cars are not just a luxury, but a part of the lifestyle. In Ukraine, with its climatic features, not always ideal road infrastructure, and, unfortunately, modern security challenges, such a car looks like a bold choice for true enthusiasts. It becomes a symbol of status and freedom, and not just a means of transportation.
Specialists of the Institute of Car Market Research processed data on registration operations carried out by service centers of the Ministry of Internal Affairs and determined how many and which convertibles are purchased in Ukraine. Next, the market of used cars will be considered (total domestic resales and first registrations of imported cars), since in the new segment, sales of convertibles are symbolic — 1...3 cars per month, which is not enough to compile ratings.
At first glance, it may seem that the chart shows seasonality for convertibles, similar to the motorcycle segment. However, no, the dip in December and January was not caused by seasonality, but by a cyberattack that made vehicle registration services unavailable for a period of time during this period. So, if we exclude this incident, we actually get a flat demand for convertibles throughout the year, with volume fluctuations proportional to the general fluctuations in car sales.
Which convertibles were purchased most often during the summer (June, July, and August inclusive) of 2025? Here is a slide with the top 10 models and the number of purchases:
Unexpectedly, the city microcar Smart Fortwo takes the lead here. Yes, it’s not exactly the car from the movies that most people imagine when they hear the word “convertible,” but these are the statistics for this summer. Finally, the second position is held by a rather pragmatic car — the Renault Megane, which looks almost provocative here. Because when we hear “Megane,” we imagine a station wagon on a diesel engine that honestly carries potatoes from the dacha and withstands 300 thousand mileage without unnecessary emotions. And here — a convertible! That is, the same familiar car, but like an accountant from the district department who suddenly arrived at a corporate party in leather pants and with a guitar. Formally, it’s still a Megane, but with much less functionality, but with many times more attention.
And then the classics of the genre begin. Third place is the Mazda MX-5. The legend of open roofs, a car for those who understand that drive is not about the number of horses, but about the number of smiles per kilometer. In Ukraine, it is loved by those who want "something small, but so that the soul sings."
The Audi A5 and Volkswagen Eos are convertibles for “those who want to arrive at a corporate party looking good, but not making the accounting department cry.” The Peugeot 206 CC is generally a purely nostalgic choice: a little bit French, a little bit 2000s, but it works.
The Ford Mustang in our top ten looks like a rock star at a country wedding — loud, spectacular, not always appropriate, but the audience applauds. The Mercedes-Benz SLK, BMW 3 Series and BMW Z4 are already in the “classic open luxury” segment. Someone takes them “for the soul”, someone — so that the neighbor in the parking lot knows that life is a success.
And what does this ultimately mean? The convertible market in Ukraine, although small, is very diverse. There is a noticeable polarity: some are looking for the most affordable way to feel the wind in their hair, others buy a convertible as a style and status. Mustang is more of an exception than a rule, but it is such cars that add brightness to the market. In general, a convertible in 2025 for a Ukrainian is not about wealth, but about emotion. For some, it fits in a compact Smart, for others, in a classic roadster with a long hood and a premium brand emblem.
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