The calculations below are based on an analysis of the real sector of the car market. The IDA team analyzed almost 3 million records of the aggregator Automoto.ua about car sales announcements from all (about 100) Ukrainian auto sites.
Given that prices in advertisements are directly dependent on the principle of market equilibrium (i.e. when the sellerʼs request must meet the buyerʼs expectations so that the goods are sold within a reasonable time), as well as the fact that these same prices are formed under the influence of a number of external factors, they can be used for market analytics as indicator values that demonstrate or explain the state of affairs at a certain moment, or explain the impact of external factors on the market. Possession of such information allows business analysts to identify trends and forecast the state of the market for the future, plan activities taking into account historical and current information for future periods.
Online market for used cars: the number of ads has increased
Over the past 12 months, almost 2.7 million offers for the sale of used cars were posted on Ukrainian online vehicle classifieds. This number includes only newly added ads, excluding duplicates that may appear on multiple bulletin boards.
The highest activity of sellers during the mentioned period was recorded in May 2024, when 248.3 thousand ads were placed. The lowest activity was recorded in December last year — 177.7 thousand ads.
The number of newly created ads has increased slightly (recall that the calculation includes the main ad sites):from 177.7 thousand in December to 206.5 thousand in January (+16.2%). In a year-on-year comparison, the picture is as follows: in January 2024, online platforms contained 225.4 thousand offers, that is, they now offer 8.4% less.
The potential financial value of all cars offered (or being offered) for sale in December rose to $2 billion, which is close to the average.
The maximum and minimum volume of offers in monetary terms is largely correlated with the number of ads indicated above, which is also visible in the diagram. On average, Ukrainians offer $2 billion worth of used cars for sale online every month.
Price structure: the share of more expensive cars continues to grow
Over the year, that is, in comparison between January 2025 and January 2024, the diagram showing the market saturation with offers of different price groups does not show any particularly contrasting changes at first glance. However, if we examine the data in more detail, as well as compare them with similar sections from previous months, we can conclude that the presence of budget offers continues to decrease, while the share of cars priced over $20 thousand is increasing.
The reason is the same as for the previous section: the overflow of mass market offers on social networks, while more expensive cars continue to be offered on classifieds sites.
Average bid price
After a record and sharp jump to $6,500 last November, the average ad price continued to decline in January 2025, currently hovering around $6,000.
Price changes by segment (fuel/food)
In terms of individual segments, with a breakdown by type of power plant, the lowest average price, which according to the results of January is $2,500 (-$200), is for cars with gas-powered equipment.
The most popular segment on the market is gasoline cars, occupying a middle position between the just described cars with LPG and diesel cars. The current average price of all offers here is $6,000, $200 less than it was a month earlier.
Used diesel cars are currently asking an average of $7,400, $100 less than in December of last year. All three of the segments just described (which are also the most popular on the secondary market) were fairly stable in terms of average prices until October of last year, when certain fluctuations began in November.
The segment of cars with hybrid powertrains (all subtypes such as MHEV/HEV/PHEV), unlike the previous ones, which were relatively calm, has always been characterized by price instability. This time too: minus $700 compared to the previous period, and the total was $12,000.
Regarding the electric vehicle segment: the long-term decline in average prices, which we observed almost all of last year, for this group changed in October to a noticeable increase. In December 2024, the average price in the BEV group stopped at $16,700, and January 2025 ended with a result of another minus 700 "conditional", and an indicator for the group of $16,000.
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