Auto business: video interview with David Fidrik, founder of FIDRIK Company — cars from the USA

Only the lazy talk about cars from the USA: some see them as an opportunity to save money or get a car that is younger and has a larger set of options, while others call them nothing more than “bargains” and will not exchange a “European” for an “American”. However, a quarter of all passenger car imports to Ukraine are still cars from America, so there is a stable demand for them. One of the companies that satisfies this demand is FIDRIK Company, located in Lutsk, which provides a turnkey range of services for delivering cars from the USA.

The main clients of Fidrik Company are wholesale buyers, who mostly take cars in a “project” condition, that is, with minor damage, from the auction, in order to then restore the cars at their own facilities and sell them to the end consumer. There are even special prices for such partners. However, one-time customers can also contact this company — most likely, there will be an interesting option at an equally interesting price.

By the way, a rather specific system of car redemption has been built here: what is popular and "running" is bought immediately, even if there is no client yet. And then such cars are sold on the road. Based on sales statistics, as the founder of the company David Fidrik assured, almost all the cars they redeem find their owner before arriving in Ukraine. And you can view cars on the road, as well as those that are already available, in the Telegram channel Fidrik Company, and there you can contact managers to reserve or redeem the desired car.

Of course, as researchers, we are interested not only in the companyʼs "business card", but also in how the business was developed, what expectations and prospects are, what challenges have appeared and are, and how they are managed to cope with them. We also talked about the role of the latest advertising channels in attracting customers, the peculiarities of choosing a car in the USA, why the companyʼs own team works there, and how it manages to achieve some of the lowest prices on the market.

• The video was created with the support of West Auto Hub — delivery, customs clearance, certification, car registration — all services are one minute away.

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