Auto business: video interview with Nazar Mandziy, founder of BestExpert and host of the blog "Real Chinese"

The Ukrainian-language YouTube channel " Real Chinese " has been around for over 10 years, and the videos posted there have been viewed over 25 million times. However, blogging is not the main activity of Nazar Mandziy, who was interviewed by journalist and co-founder of the Institute for Car Market Research Ostap Novytsky. Nazar runs the company " BestExpert ", which offers turnkey car selection services in Ukraine and Europe.

If you are in the auto business, or plan to start your own business soon, this dialogue is definitely worth watching, as it contains fundamental things that the entire IDA team agrees on regarding what the modern car market in Ukraine should be like and how it should develop.

There are a number of tips from Nazar that may seem simple at first glance, but in practice they are important. For example, if you are a blogger, or simply shooting a video about a car that you are offering for sale, turn the camera towards you, because people trust people, not just a picture on the screen. And then present your product.

They also discussed the issue of reputation — a phenomenon that seems to be understood by everyone, but it is difficult to measure or put, say, in a box. However, it definitely exists, and this is the first thing that needs to be developed and protected, because it is the basis for building trust between a business and its customers, Mr. Nazar believes.

And, as our guest said, you should provide services the way you would for your close friends or family – that is, as best as possible. And then every morning you can wake up with peace of mind and a smile, because you definitely wonʼt be disturbed by some call with complaints about a recently sold car.

• The video was created with the support of West Auto Hub — delivery, customs clearance, certification, car registration — all services are one minute away.

And these are not all the key points that make this video interview worth watching — so press "Play", and after watching, donʼt forget to subscribe to our YouTube channel and give it a "like". So that there will be even more interesting videos in the future!