Motorcycle market: high season, final chord. What did you buy in Ukraine in August?
Experts of the Auto Market Research Institute analyzed the statistics of motorcycle registrations in August and identified the most popular brands in three segments: used import, domestic resale, and among new motorcycles.
Dynamics of the motorcycle market
In the motorcycle segment , the high season continued in August, as evidenced by statistics that exceeded the results of last year and even the previous two summer months. In August, Ukrainians bought 9.1 thousand of all motorcycles. This is 17.5% more than in the same period last year, and 1.2% more than in July 2024. Usually, in previous years, the pace of sales in this segment started to decrease from September, which we will probably see in the next review of the motorcycle market.
Among the total number, 58.5% of motorcycles were new (imported from abroad), quantitatively this is 5326 units. Normally in the motorcycle segment, the majority of deals are sales of new vehicles, but over the past few months, this "tradition" has been broken, with new two-wheelers accounting for more than half of the market in the past two months alone.
On the domestic market, 2,983 agreements for the purchase and sale of motorcycle equipment were concluded, which accounted for 32.8% of the total number.
Only 8.8% of motorcycles were imported used from abroad (798 units).
We remind you that the numbers given here are obtained from the accounting of official sales agreements and the first registrations recorded by the service centers of the Ministry of Internal Affairs. The "shadow" part of the motorcycle market (in particular, the secondary one) remains outside the scope of this review. According to IDA experts, it can be quite significant.
By individual sub-segments, the dynamics of motorcycle sales (where seasonality is very clearly expressed, and the primary importance is the year-to-year comparison) looks as follows (comparing last month to the month before it, M-M; and last month to the same month last year year, YY):
- Internal resales: -10% MM, +22% YY
- Used imports: +16% MM, +18% YY
- New imports: +7% MM, +15% YY
The most popular motorcycles in the domestic market
In the domestic market, Japanese brands Honda (382 sales contracts), Yamaha (274 DKPs), and Lifan (210 DKPs) prevailed among motorcycle manufacturers.
- Honda — 382 pcs.
- Yamaha — 274 pcs.
- Lifan — 210 pcs.
- Geon — 199 pcs.
- Suzuki — 181 pcs.
- Kawasaki — 155 pcs.
- Loncin — 116 pcs.
- BMW — 100 pcs.
- Bajaj — 99 pcs.
- Shineray — 98 pcs.
The most popular used motorcycles brought from abroad
Imports of motorcycles with mileage continue to be held by the Japanese brands Honda, Yamaha and Suzuki. The products of these three manufacturers cover more than half of the segment, or rather 64.1% of the two-wheeled motor vehicle market.
- Honda — 152 pcs.
- Yamaha — 112 pcs.
- Suzuki — 89 pcs.
- Kawasaki — 66 pcs.
- Harley-Davidson — 47 pcs.
- BMW — 23 pcs.
- Triumph — 17 pcs.
- Ducati — 14 pcs.
- KTM — 12 pcs.
- Indian — 5 pcs.
The most popular new motorcycles
New motorcycles of Chinese manufacturers are mainly bought in Ukraine: in July, the brands Musstang (821 first registrations), Spark (748 first registrations), and Lifan (720 first registrations) became the leaders again. In general, the share of Chinese products is about 80% in the market of new motorcycles.
- Mustang — 821 pcs.
- Spark — 748 pcs.
- Lifan — 720 pcs.
- Forte — 548 pcs.
- Geon — 430 pcs.
- Kovi — 337 pcs.
- Tekken — 283 pcs.
- Viper — 200 pcs.
- Shineray — 200 pcs.
- Bajaj — 199 pcs.
- Need more information on motorcycles (or any other segment)? — Contact the Institute of Car Market Research!
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