March 2026 officially ended the “winter hibernation” of two-wheeled transport. Overall activity in the “L” segment showed anomalous growth rates. The most impressive was the used import sector, which jumped by an incredible 303.7% compared to February. This is a clear indicator that Ukrainian riders massively received their pre-ordered bikes just before the first dry asphalt.
Domestic resales and imports of new equipment also did not lag behind, showing growth of 160% and 154% respectively. Even compared to last year, the market looks much livelier: +53% in used imports and +22% in the domestic market. It seems that with diesel prices at 86 hryvnias, two wheels have become not only a hobby, but also a very rational way of transportation.
Domestic market: Japanese classics vs. Chinese mass market
The domestic secondary market retains the usual hierarchy, where reliability and reputation matter most. Buyers actively resell equipment that has already proven itself on our roads. The leaders remain large Japanese corporations, whose motorcycles are perceived as a reliable asset that is slowly losing value.
However, it is interesting to see how brands offering affordable new equipment are confidently breaking into the top five. This indicates that the secondary market is becoming more and more "fresh" used bikes, which were bought new in showrooms a few years ago. Overall, the top 10 of the domestic market is a mix of hardy road models and enduro bikes for active recreation.
Import of used motorcycles: the territory of emotions and premium brands
The segment of "freshly driven" used equipment became the most dynamic in March. It is here that we see the greatest concentration of legendary brands that shape the worldʼs motorcycle culture. Ukrainians who bring a bike from abroad are usually looking for either uncompromising Japanese quality or status American or European "iron".
The appearance in the ranking of brands specializing in heavy cruisers and classic road models confirms: imports are the choice of enthusiasts. Here, brands that offer not just transportation, but a lifestyle dominate. The top three remain with the "Japanese", but the presence in the list of iconic brands from the USA and Britain makes the March import statistics very bright.
The new motorcycle market: pragmatism and the enduro trend
In the new equipment segment, the picture is radically different. There is complete dominance of affordable and functional brands. Over 90% of the top ten are manufacturers offering light and medium equipment for the city, rural areas, or entry-level off-road entertainment.
The leadership is held by brands that have focused on the currently popular class of enduro and motocross motorcycles. The ability to get a new bike with a warranty for the price of a used Japanese scooter remains the main driver of sales. Japanese brands on this list look more like the exception than the rule, holding their positions only at the expense of the most loyal supporters of premium quality.
Conclusion
March 2026 showed that the motor market was the first to react to the arrival of heat and economic challenges. The growth in imports of used equipment by 303% is a fixation of the deferred demand that had accumulated during the winter. While the fuel market is storming, the two-wheeled segment is becoming increasingly attractive both for speed fans and for those who simply want to get from point A to point B economically.
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